Brodie Toyota-Lift is awarded Hawker’s Dealer of Excellence Award

Brodie Toyota-Lift is proud to announce that we’ve been chosen as a recipient of HAWKER’s Dealer of Excellence Award – for the second year in a row! 

Brodie’s battery division, Industrial Battery of New England (IBNE), has been serving New England since 1948 and is honored to be recognized with this distinguished award.

The Dealer of Excellence Program recognizes those HAWKER dealers who have achieved outstanding results in the areas of sales, service and financial stability. For more information about what solutions New England Industrial Battery can offer your operation, please click here

Brodie Would Like to Recognize CSS Salesman of the Year:

Rick Agostinelli! & New Equipment Salesman of the Year, Peter Coward!

Brodie Toyota-Lift Receives Toyota’s Top Honor, the Distinguished President’s Award for the 12th Year Running!

Every year, Toyota selects its top forklift dealers who excel in parts, service and equipment sales, customer satisfaction and overall dealership operations, and awards them with their highest honor, the President’s Award.

The recipients were:

  • Allied Toyotalift
  • Atlantic Coast Toyotalift
  • Brodie Toyota-Lift
  • Conger Toyotalift
  • Forklifts of St. Louis, Inc.
  • Hull Toyota Lift
  • Lift, Inc.
  • Madland Toyota-Lift, Inc.
  • Mid-Columbia Forklift, Inc.  
  • ProLift Industrial Equipment, LLC.
  • Southeast Industrial Equipment, Inc.
  • Southwest Toyotalift
  • SwiftLift, Inc.
  • Toyota-Lift of Los Angeles, Inc.
  • Toyota Lift of South Texas

Congratulations to our dealers who earned our highest honor, The President’s Award, at our dealer meeting in Orlando, Florida, earlier this week. Earning this award takes hard work and dedication. The recipients have earned an all-expenses paid trip to New Zealand this fall!

Pictured, Left to Right:
Jeff Rufener – President of Toyota Material Handling U.S.A.;
Ron McCluskey, President of Brodie Toyota-Lift and his wife, Karen McCluskey;
Kazue Sasaki – Executive Vice President of Toyota Industries Corporation & Chairman of Toyota Material Handling NA


Brodie is Proud to Announce That We Are Now an Authorized Kalmar Ottawa Yard Tractor Dealer 

Since 1958, Kalmar Ottawa terminal tractors have been the “gold standard” in trailer moving solutions for warehouse and distribution operations, ports, and rail terminals in North America. Regarded for their excellent durability, operator comfort, service ease and latest generation engines, featuring the cleanest in engine technology, all are built at the US manufacturing plant in Ottawa, Kansas.

Over 55,000 Kalmar Ottawa trucks have been produced, which is more than twice the production volume of all North American terminal tractor competitors combined.

As the world’s leader in terminal tractors offering the most comprehensive range of models for warehouse and distribution operations, ports and rail terminals, the company’s commitment to continuous product development has resulted in many industry firsts.

Besides being the original manufacturer of terminal tractors, Kalmar Ottawa was the first to offer machines with an automatic transmission, a rear door entry, integral air conditioning units, power cab tilt and ABS brake systems. Kalmar Ottawa terminal tractors were also the first on the market to receive DOT/EPA certification – a paramount classification for distribution and industrial customers whose operation entails shunting trailers between yards via public streets and roadways.

An expanding portfolio of eco-friendly Kalmar Ottawa terminal tractors including machines powered by CNG (Compressed Natural Gas) and LNG (Liquefied Natural Gas) are also available.

For more information, please visit our Kalmar/Ottawa page, or call or visit one of our 3 Massachusetts locations.


Here We Grow Again: Brodie Toyota-Lift is Hiring! 

Service Techs Wanted

Brodie Toyota-Lift is seeking individuals who share our drive for success to join our dynamic team. We are always looking for qualified, trained and professional personnel who are skilled and experienced. We are currently welcoming applications for the following positions:

Technicians – All locations. Experience preferred. General mechanical knowledge necessary. Tools required.

The following are just some of the reasons why Brodie Toyota-Lift is an Employer of Choice and why YOU should consider a Career at Brodie Toyota-Lift:

  • We are the only Toyota Material Handling Dealer in the Country to win 13 consecutive President’s Awards (Toyota’s Highest Honor)
  • You will represent the Toyota Brand – the Toyota Earns #1 Forklift Crown for 13 Consecutive Years
  • We have 3 convenient locations in Massachusetts – Lawrence, Sharon and Shrewsbury
  • Our road technicians work out of their own Company-provided Service Van (gas card and toll transponder included)
  • Competitive salaries and opportunity for advancement – Gold, Silver, Bronze training certification program and technical Certification level upgrades available
  • Comprehensive benefits package
    • Healthcare and Dental insurance
    • Company-paid Life insurance
    • Employer funded Pension plan
    • 401K
    • Up to 4 weeks vacation
    • 10 paid Holidays
  • Annual Tool reimbursement program and other incentive programs

Please visit our Careers Page to learn more about why Brodie Toyota-Lift is an Employer of Choice and to learn about other great employment opportunities that we have to offer. Use our convenient online application while you are there!  

Click on link to see our flyer on Carbon Monoxide Emissions Safety 



Brodie Toyota-Lift Receives President’s Award for 12th Consecutive Year 

Every year, Toyota selects its top forklift dealers who excel in parts, service and equipment sales, customer satisfaction and overall dealership operations, and awards them with their highest honor, the President’s Award. Read more about the award and see pictures of the event.


Toyota Launches Electronic Diagnostics System

Toyota Industrial Equipment (TIE), the world’s leading brand of material handling equipment, recently launched the Toyota Electronic Diagnostic (T.E.D.) expert system for dealer technicians. T.E.D. was designed to help Toyota’s nearly 3,000 dealer technicians save time by accessing information online to diagnose complex problems. Read more about T.E.D. and what it means to the future of diagnosing forklift service and repair issues.


Toyota Material Handling Invests in Health Facility for Employees and Families

February 9th, 2016 – COLUMBUS, Ind. – Toyota Industrial Equipment (TIE), the number one forklift brand in North America for thirteen years, recently announced a construction project to add a new building to its North American corporate headquarters in Columbus, Indiana. Read more about this new and exciting project.

OSHA Raises Fines for First Time in Decades

On November 3rd it was announced that OSHA would increase penalties for the first time since 1990. The new provision is entitled the “Federal Civil Penalties Inflation Adjustment Act Improvements Act of 2015.” Read more about the increases.


Toyota Forklifts Ranked #1 in Quality

COLUMBUS, Ind. (Nov. 2, 2015) – Toyota Forklift earned the number one spot in a Peerless Research Group study for quality, value and lowest cost of ownership. The study was conducted to better understand the features considered most important when evaluating lift trucks for purchase. Read more about the results and the survey.


Toyota Holds TIEM 25th Celebration Anniversary

A vibrant celebration was held to commemorate TIEM’s 25th anniversary of manufacturing in Columbus, Indiana, on Oct. 15, 2015. TIEM associates, TMHU associates, TICO executives, Toyota Dealers, Indiana Governor Mike Pence, Columbus Mayor Kristen Brown and other dignitaries gathered to celebrate together. Read more about the event, see pictures and video.


Toyota Announces Expansion of North American Forklift Production Facility

Toyota Industrial Equipment Manufacturing (TIEM) recently announced a new $16 million dollar expansion and building renovation at its forklift manufacturing plant in Columbus, Indiana. The expansion is designed to bring everyone together in one large space to enhance communication between associates, improve products and services, and provide a better experience for customers.  Read the full press release.


Top 20 Lift Truck Manufacturers for 2015 Announced; Guess Who’s on Top?

Can you guess who is on top? That’s right; Toyota once again tops the list of world-wide forklift manufacturers. Brett Wood, chairman of the Industrial Truck Association (ITA) and president and CEO of Toyota Material Handling North America, says the global market continues to be relatively robust, with 1 million unit sales in 2014. “This is in part a reflection of the strength of certain economies, especially here in the United States,” he says. See the full list and read more about how the manufacturers fared for 2014.


Toyota Launches New and Improved 3-Wheel Electric Forklift

COLUMBUS, Ind. (June 4, 2015) – Toyota Industrial Equipment launched its new 3-Wheel Electric forklift to Toyota’s industry-leading dealer network in Atlanta last month. The new forklifts include 3,000 – 4,000 lb. capacity models with battery compartments ranging from 17.7 to 25.1 inches, and more than 30 improvements to improve performance, efficiency, stability and operator comfort.

Toyota’s new 3-Wheel Electric forklift boasts improved run times, increased travel and lift speeds. The new model comes equipped with wet disc brakes to increase overall uptime and dependability, and features a new turn speed control system to increase the forklifts lateral stability by dramatically slowing it down when an operator attempts to turn at high speeds. Ergonomic improvements include a smaller steering wheel and foot parking brake to enhance operability, a full suspension seat adjustable for various weights for operator comfort, and a popular optional rear assist grip with horn to make reverse travel more comfortable, improve peripheral vision and keep the operator’s hands protected within the compartment.

“Our new forklift has everything our customers expect from a Toyota including superior design and ergonomics, and low cost of ownership,” said Bob Bosworth, Vice President of Sales and Marketing. “And now our customers can enjoy the added benefits of improved efficiency, productivity and stability.”

“Our dealers are genuinely excited by the changes we’ve made to the 3-Wheel Electric and we have assured them that this is the best forklift in its class,” said Cesar Jimenez, Director of Product Planning, Technical Services and Warranty. “They can’t wait to share this product with their customers.”

Toyota’s new 3-Wheel Electric forklift is available to order today with first customer shipments in mid-September. 

Click here to view a video of Toyota’s new and improved 3-Wheel Electric forklift.

About Toyota Industrial Equipment

Proudly manufactured in the United States, Toyota Industrial Equipment offers a full line of material handling solutions including forklifts, automated guided vehicles, fleet management services and tow tractors. Toyota’s commitment to quality, reliability and customer satisfaction, the hallmark of the Toyota Production System, extends throughout more than 220 locations in North America. For more information, visit


The President’s Award

Brodie Toyota-Lift receives Toyota’s Highest Honor for the 11th Consecutive Year!

Toyota Material Handling, U.S.A., Inc. (TMHU) recently announced the 2014 winners of its prestigious President’s Award. Every year, Toyota selects its top forklift dealers who excel in parts, service and equipment sales, customer satisfaction and overall dealership operations, and awards them with TIE’s highest honor. The winning dealers were announced at Toyota’s Annual Forklift Dealer Meeting and the group will celebrate together on a Toyota-sponsored trip to Hawaii later this year.
“Toyota’s dealer network is the best in the industry,” said TMHU President Jeff Rufener. “The President’s Award winners represent the highest caliber dealers in our group and we congratulate them for their commitment and dedication to providing first-rate customer service and support.”
The 2014 winners are
  • Allied Toyotalift, Knoxville, Tenn. –  Russ Sharpe
  • Atlantic Coast Toyotalift, Winston-Salem, N.C. – Jay Williford  
  • Atlas Toyota Material Handling, Schiller Park, Ill. – Al Rawson 
  • Brodie Toyota-Lift, Lawrence, Mass. –  Ron McCluskey
  • Conger Toyotalift, Green Bay, Wis. –  Anika Conger-Capelle
  • Hull Toyota Lift, Elkhart, Ind. – Brian Hull
  • Madland Toyota-Lift, Inc., Bakersfield, Calif. – Mary Madland
  • ProLift Industrial Equipment, Louisville, Ky. – David Graffy
  • SwiftLift, Inc., – Victor, N.Y. – Tom Edwards
  • The Lilly Company, Memphis, Tenn. –  Joe Clark
  • Toyota Forklifts of Atlanta, Scottdale, Ga. –  Lee Smith
  • Toyota Material Handling Northern California, Hayward, Calif. – Rich Andres
  • Toyota Material Handling Ohio, Inc., Cleveland, Ohio – Ed Neyer
  • Toyotalift, Inc., El Cajon, Calif. – Steve Hansen
  • Vesco Toyotalift, Hickory, N.C. – Ken Turnmyre


Brodie Proudly Announces:

We are now an authorized Kalmar Ottawa Yard Tractor Dealer!
Please visit our Ottawa page for more information!