Brodie Toyota-Lift Wins President’s Award for the 13th Consecutive Year



Brodie Toyota-Lift has earned Toyota’s highest honor, The President’s Award for the thirteenth consecutive year! The President’s Award is reserved for the handful of Toyota dealers that achieve exemplary results in customer sales and service.

We are honored to have achieved this milestone for this many years and we know it could not have been achieved if not for the commitment of all of our Brodie Toyota-Lift associates. Our teams are committed to complete and total customer satisfaction, whether you’re buying a fleet of Toyota Forklifts, or a box of filters and oil. We know that each interaction with our customers is an opportunity to prove just how much we appreciate them!

Below are a few pictures from the ceremony.

Principals of the 2016 Toyota President’s Award. (Ron McCluskey, President, Brodie Toyota-Lift, First Row, 2nd From Right.
From Left to Right (Jeff Rufener, Toyota; David Carter, Brodie; Karen and Ron McCluskey, Brodie; Mike McCluskey, Brodie; Toshifumi Onishi, Toyota)

Not only is Brodie Toyota-Lift is the only dealer in the U.S. to win Toyota’s Highest Award for Thirteen Consecutive Years, but we were also awarded top honors in several specific areas.

Our Achievements in 2016

Sales Excellence Award …………Outstanding Sales Department Operations

Service Excellence Award……….Outstanding Service Department Operations

Parts Excellence Award………….Outstanding Parts Department Operations

CSS Excellence Award……………Outstanding CSS Department Operations

We finished near the top for Toyota Market Share.

A recap of 2016 is as follows:

Class I………Electric Rider…………………………………25.5% Market Share

Class II……..Narrow Aisle……………………………………7.5% Market Share

Class III……Pallet Trucks…………………………………..15.0% Market Share

Class IV……Internal Combustion Cushion…………. 51.4% Market Share

Class V……..Internal Combustion Pneumatic………38.6% Market Share

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One out of  four lift trucks sold in Mass and Rhode Island is a Toyota.

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Congratulations to our Individual Award winners:

Peter Coward………..Master Sales Society…………….150+ Units

David Carter…………Sales Society………………………..100+ Units

Tom Murphy…………Sales Society………………………..100+ Units

Tom Trainor………….Sales Society………………………..75+ Units

Alex Ferraro………….Sales Society………………………..50+ Units

Paul Venini…………..Sales Society………………………..50+ Units

Larry Snook………….Sales Society………………………..50 + Units